Korean pop group BIGBANG has recently collaborated with Japanese fast fashion brand UNIQLO to release a special line of T-shirts. The line was released on February 5th and met with positive results. One of the 3 floors at the specialty UT Store in Harajuku was dedicated to the BIG BANG items. Reports claim that more than 1,200 people had lined up the night before and waited until the store opened in the morning. This rush set a new record for UNIQLO as the highest single-day sales of an item in both quantity and revenue.
10 different T-shirts are available in typical men sizes and in XS, intended for women. Limited edition designs are also available in certain stores, such as UNIQLO Shinsaibashi and the UT Store in Harajuku.
This collaboration is supposed to help promote BIGBANG’s upcoming tour in Japan this May. There is also a special chaku-voice (artist spoken ringtone) and movie downloads given to customers. In addition to the downloads, a lottery was held to giveaway posters and concert tickets.
I personally went to the UNIQLO in Kawasaki the day of release and saw the items. There was a lot to choose from and cute designs. The items are very fairly priced compared to other official BIGBANG items I have seen before. Maybe I should go out and actually buy something before they all sell out!
Source: Tokyograph.com




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